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eMetrix at SIC: Increasing Online Sales

Posted in eMetrix on the July 20th, 2006

David Halls of Emetrix made a presentation on Increasing Online Sales. He mentioned some simple, yet very effective ways to maximize your marketing efforts. The following are some marketing ideas and concepts shared by Emetrix this year at the Annual Shareware Industry Conference.

Charge for Upgrades!

It has been a popular idea to offer “free lifetime upgrades”, but this can be bad for business. Charging for upgrades provides a continual source of revenue for your business. Also, studies have shown that customers often find more value in a product for which they are required to pay. One major upgrade release per year seems to be ideal.

Don’t miss out on Up-sell opportunities!

Up-sells have an amazing conversion rate, 75% on average! If a customer … (more…)

Digital Locker - New Sales Channel for RegNow Vendors

Posted in RegNow on the July 12th, 2006

RegNow has integrated with Microsoft Digital Locker to allow you to easily add your products to this sales channel.

What is Digital Locker?

As part of the new Windows Marketplace, Digital Locker is a new online distribution solution that simplifies the purchasing experience of downloadable software. Digital Locker provides consumers a consistent, unified, easy to use interface where they can purchase, download and even install products. Microsoft receives millions of unique visitors a day to the Windows Marketplace site.

How to participate?

Log into your control panel and accept the terms & conditions here;
Then, in your product setup screens, check the Digital Locker box under the oneNetwork Sales Channel options (just like how you add products into the affiliate network). Most of your existing … (more…)

RegNow Offers New Tracking Tools KeywordMax

Posted in RegNow on the July 12th, 2006

KeywordMax and Digital River’s Shareware division have teamed up to bring you tools to manage your paid search campaigns with a discount price. Starting at just $29 per month, you get the entire suite of KeywordMax’s professional tools - designed in smaller packages just for you.

Engines Supported:

Google Adwords
Yahoo Search Marketing
Miva Search (Formerly Findwhat and Espotting)
Kanoodle
MSN Adcenter

This option is only available to RegNow vendors. To get started, simply login to your RegNow account and click on the KeywordMax banner.

ShareIt Expanded Control Panel Security Center: Block IP Addresses

Posted in Shareit/Element5 on the July 6th, 2006

In addition to the option of accessing the ShareIt Control Panel via specific IP addresses or IP address ranges, you can now define IP addresses or IP address ranges that should have no access to the Control Panel. To access these settings, go to Administration > Security Center > IP Addresses in the ShareIt Control Panel.

Other news:

Revamped cross-selling and upselling areas in the Control Panel
Expanded link generator: hide the input field for coupon codes in the order process
Update Backup CD files yourself
Overhauled cross-selling sales reports in the Control Panel
Control Panel reporting: select separators

SWREG New Additions

Posted in SWREG on the July 4th, 2006

SWREG has just added some requested changes today.

It has increased the minimum payment amounts available for automatic payments. You can now set it to not receive a payment until your balances reaches anywhere from $50-$4000.
It has added the BACS payment option to the third party payments options. It is a local transfer available to UK account holders.
It has corrected the message displayed to customers when their order goes into a Vendor Manual Authorization status (Only applicable to clients that have this option active).
They are forwarding any bounced customer emails to your support email so you are aware the confirmation email was not delivered and can address the issue accordingly.