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eMetrix at SIC: Increasing Online Sales

Posted in eMetrix on the July 20th, 2006

David Halls of Emetrix made a presentation on Increasing Online Sales. He mentioned some simple, yet very effective ways to maximize your marketing efforts. The following are some marketing ideas and concepts shared by Emetrix this year at the Annual Shareware Industry Conference.

Charge for Upgrades!

It has been a popular idea to offer “free lifetime upgrades”, but this can be bad for business. Charging for upgrades provides a continual source of revenue for your business. Also, studies have shown that customers often find more value in a product for which they are required to pay. One major upgrade release per year seems to be ideal.

Don’t miss out on Up-sell opportunities!

Up-sells have an amazing conversion rate, 75% on average! If a customer … (more…)

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