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eSellerate Joins the Digital River Team

Posted in eSellerate on the June 15th, 2006

Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, has just completed the acquisition of MindVision, Inc., including both the Installer VISE and eSellerate business units. eSellerate is now a wholly-owned subsidiary of Digital River.

Your eSellerate technical support, sales, development, and management teams will continue supporting you from our Lincoln, Nebraska headquarters.

By combining their companies, eSellerate will be very well positioned to offer you additional e-commerce tools, services and online growth potential. Without compromising all you have come to rely upon as a partner of eSellerate, they now intend to offer you an even more comprehensive e-commerce solution - one designed to help you further grow your business through the additional expertise and experience of the Digital River team. Some of the expertise and capabilities they plan to eventually take advantage of and offer to customers would include:

• International markets

  To help you deliver global e-commerce services at a local level, you are positioned to benefit from Digital River’s marketing, sales and support organizations throughout the world, including Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. With a carefully architected global infrastructure, Digital River will be able to offer your business added global functionality and expansion opportunities.

• Network of online channel partners

  Digital River has an established sales network of more than 40,000 retailers, portal sites and affiliates. By combining Digital River’s oneNetwork marketplace with eSellerate’s affiliate program, eSellerate would be able to offer you access to an expanded indirect sales channel that has the potential to generate even more exposure, opportunity and sales for your products.

• Cross promotions and expanded product catalog

  By tapping Digital River’s vast software catalog, eSellerate will be positioned to offer you additional access to partners and products to help you grow revenue through efforts like third-party bundles and cross promotions as well as through stand-alone software sales.

• Enhanced technologies

  In addition to eSellerate’s existing platform, it will plan to leverage and integrate key technologies from Digital River to provide you with a broader set of features and services that could include fully integrated e-mail marketing, web analytics, merchandising best practices, paid search bid management and expanded digital rights management solutions.

By joining Digital River, eSellerate now offers you the additional stability and wherewithal of a financially strong public company competing in the world markets. Digital River continues to exceed its financial objectives, maintains a healthy balance sheet and cash position, and is very well positioned to support the continued and rapid expansion of the eSellerate offering.